7 Lead Generation Strategies That Work For Startups
No matter how good your product is, no one will know about it unless you have plenty of potential customers willing to buy it. Thankfully, you can use plenty of lead generation strategies to generate leads without breaking the bank or taking too much time away from your other responsibilities as an entrepreneur.
What is lead generation?
The role of a lead generation strategy is to encourage and guide potential customers along their journey, from initial contact with your brand to a sale. Generating leads requires you to determine your target audience and what they need from you.
Create content that addresses their needs while also nurturing them into becoming paying customers. When done correctly, lead generation can be one of your most powerful growth strategies because it gives you access to people who are already interested in your product or service.
Seven lead generation strategies
Here are seven lead generation strategies that work, along with examples from some of the most prominent startups in the world.
Create a lot of options for opportunities
Nothing is worse than seeing a significant lead online and clicking on it only to find that you are not eligible to purchase/access it. For example, if you have an eBook on your website, make sure there are ways for people to get in touch with you. This in case they want more information or help setting up their new business.
When possible, provide multiple ways of contacting you so your leads can reach out via phone, email, or social media, depending on what they prefer. Provide contact information in your profile info section and mention relevant links within your content. The easier you make it for potential customers and clients to reach out, the more likely they will do so.
Webinars, free reports, live demos and turn your posts into opt-in pages. Don’t stop with just one or two. People are willing to receive items like your recipe, PDF of blog posts, worksheets, and resource guides.
Always be testing, but test the right way
The purpose of a landing page is to collect email addresses and generate phone calls from prospects. A secondary purpose might be to help inform your marketing strategy by qualifying what content gets shared. When creating a lead generation landing page, it’s essential to remember that your goal is to get information about each visitor who comes through your site and immediately converts into leads for you.
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Make sure there are simple and easy steps for visitors to take once they arrive on your landing page. What kind of action will you want them to take? Are there forms or questions where they can give you their information? If so, make sure those sections are as prominent as possible.
Create landing pages that are clear and simple to take action on
You’ve done all your research and are ready to take action, but do you have a clear, high-converting landing page? You should. Please keep it simple and make sure it highlights exactly what you want your visitors to do next. If you need to collect contact information, allow visitors to enter their name or email address into a form before moving on.
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Once they’ve completed those steps, direct them somewhere else (perhaps a thank-you page) to be directed back to your site again when they’re ready. Some startups add an opt-out section at the bottom of their landing pages; if people select that option, they’re immediately taken away from your site and won’t see any more of your offers in emails or social media.
Write better ads
If you’re expanding your business, you have a few options. You can take on new customers, raise prices, or try to win over the new company by targeting your competitors‘ customers and pitching them a better deal. Here’s how: Create an ad in Gmail that directs prospective customers who open it to a landing page.
The landing page should tell them exactly why they should work with you instead of your competitor. Using Gmail ads (instead of Google AdWords) will make your cost per click negligible—and your landing page will appear at the top of their inboxes when someone gets an email from their competitor.
Give better offers
It’s still true – most ads aren’t any good. They’re uninteresting, all the same, and one is just as dull as the next. Your Quality Score will increase when you make better ads because CTRs are higher than the expected average.
When creating a lead magnet, you might be tempted to give away as much as possible. The logic behind these approaches is straightforward: Give your leads more than they could hope to get anywhere else, and you’ll entice them to opt-in. However, many of these ultra-generous offers are immediately viewed with suspicion.
Go nuts with remarketing
Remarketing is a powerful digital marketing strategy. If you don’t have a big budget to spend on ads, it can be an effective tool to generate leads and sales. Set up an ad campaign with Facebook’s Power Editor or Google’s AdWords to get started.
Rather than showing your ad to people who already know about your product, remarketing direct your ads to potential customers based on their past interactions with your brand (i.e., if they browsed but didn’t purchase). This way, you’re reaching out to leads—potential buyers—who have shown interest in buying something from you but might not be ready just yet.
Use Gmail ads to target competitors’ customers
Email marketing is a viable lead generation strategy, but building your email list is not always necessary. Instead, try targeting customers who have already purchased from a competitor by running targeted ads on Gmail. With Competitor-Targeted Keyword Ads in AdWords.
you can reach out to website visitors who have already bought something similar to what you offer without worrying about building an email list and paying for cold contacts! Suppose a new visitor arrives at one of your competitors’ websites and purchases something from them instead of you. In that case, these Gmail ads will let you reach out with a friendly message reminding them about your product or service and encouraging them to come back.